To make sure your video stands out above all the clutter on the web, here are a few strategies that will give your videos an extra boost.

1. Create a Campaign: To get noticed, think beyond stand-alone videos.  For greater reach and exposure, create a series of content-rich videos that you publish regularly.  Not only will this create a great synergy around your content, but it will also allow you to build upon your brand identity as each video is released.
2. Always Include a Call to Action: Never miss the opportunity to ask your viewers to take some type of action at the end of your video.  You can ask them to sign up for your newsletter, go to a specific website, leave a comment about your video or visit your blog.  If your video is good, you’ll likely have their full attention; make sure to take advantage of it!
3. Don’t Make a Sales Pitch: There is a lot of sales clutter on the web and you want to make sure you come out above this.  There is nothing wrong with selling your products or services, but use your video to define a problem, discuss solutions and support others—when you combine the three, your video will attract the right following.

excerpt from an article by Amy Porterfield