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John Carl Galang

From Entry-Level to Leadership: My Journey in Media and Promotions

 

When I began my career as a Radio Announcer at Associate Broadcasting Company - ABC5 in 1997, I had no idea where the road would lead me. All I knew was that I loved being on the airwaves, sharing stories, and connecting with listeners. Fast forward to today, and I’m the Director of Ad & Promo at Manila Broadcasting Company (MBC), overseeing major campaigns and leading a talented team in one of the country’s most prominent media organizations. My journey has been anything but linear, but each step has been integral to my growth, both professionally and personally.

Starting with a Voice

My early days in radio were filled with excitement and learning. As a Radio Announcer, I honed my skills in communication, time management, and audience engagement. It was a dynamic environment, where every day brought new challenges, whether it was hitting the right tone during a broadcast or keeping up with the fast-paced nature of live radio. This foundation laid the groundwork for my transition into promotions, where I found a new way to connect with audiences—this time, through creative marketing strategies.

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Climbing the Ranks at MBC

In 2000, I joined Manila Broadcasting Company as a Network Promotions Supervisor. This role was my first significant foray into the world of advertising and promotions, and it was here that I began to understand the power of strategic communication and branding. Over the next eight years, I learned how to create compelling campaigns that resonated with audiences, drove engagement, and boosted the company’s profile.

The next logical step in my career was to take on more responsibility, and in 2008, I became the Division Head of the Ad & Promo Division at Star Parks Corporation. This role challenged me to think bigger and more strategically, as I was now responsible for overseeing the entire promotional strategy of a large organization. It was a period of intense learning, where I refined my leadership skills and developed a deeper understanding of the industry.

The Entrepreneurial Leap

While my corporate career was thriving, I also felt a pull towards entrepreneurship. In 2010, I founded www.JohnCarlGalang.com, a platform where I could channel my creative energy into making marketing videos. This venture allowed me to explore new aspects of media and promotions, from video production to digital marketing. Running my own business has been incredibly rewarding, offering me the freedom to innovate and experiment with new ideas.

Leadership at MBC

Returning to MBC in 2019 as the Ad & Promo Manager was a full-circle moment for me. I was stepping back into a company that had shaped my early career, but this time, with a wealth of experience and knowledge to bring to the table.

In April 2022, I was promoted to Director of Ad & Promo, a position that has allowed me to take on even greater challenges. Leading the department, I’m responsible for crafting and executing high-impact campaigns that align with MBC’s vision and goals. Every day, I draw on my past experiences—whether it’s the creativity I honed as a radio announcer, the strategic thinking I developed at Star Parks, or the entrepreneurial mindset I cultivated through my own business.

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Reflecting on the Journey

Looking back, my journey from an entry-level radio announcer to a leadership position in one of the Philippines’ top media companies has been marked by continuous learning, adaptability, and a passion for communication. Each role I’ve held has taught me something valuable, and I’ve carried those lessons with me, shaping my approach to leadership and strategy.

As I continue to navigate my career, I’m excited about the future and the opportunities that lie ahead. Whether it’s leading a team, creating groundbreaking campaigns, or exploring new ventures, I remain committed to growth and innovation. My story is far from over, and I look forward to the next chapter in this ever-evolving journey.

The Accidental Law Student: Embracing a New Chapter at 47

(its not me cosplaying as GRU)

I've never been one to shy away from challenges, but embracing the world of law at 47, after a two-decade hiatus from academia, is certainly a new adventure. I'm a proud recent graduate with a Business Administration Major in Marketing Management degree, and I'm currently juggling the roles of husband, father, Director for Ad & Promo at Manila Broadcasting Company, and, oh yeah, law student.

I'm not going to lie; the transition from marketing, a field where creativity and innovation reign supreme, to the intricacies of legal concepts and case studies, has been a mind-bender. I've spent countless hours poring over textbooks, my pen hovering over pages, struggling to recall the forgotten art of cursive handwriting.

Yet, amidst the whirlwind of legal terminology and late-night study sessions, there's an undeniable thrill to this new chapter in my life. It's like rediscovering a forgotten passion, a dormant intellectual curiosity that's been reawakened.

I've even managed to memorize the first parts of the Constitution, from the Preamble to Article III, a feat that still surprises me, considering my penchant for misplacing my keys and forgetting my phone password. I guess there's a certain allure to legal jargon that keeps my brain engaged.

Juggling my professional and personal commitments with law school hasn't been easy. There have been moments of self-doubt, questioning my sanity for taking on such a demanding endeavor at this stage in my life. But the support of my family and friends, along with the unwavering belief in my own abilities, has kept me going.

As a self-proclaimed conservative thinker, I find myself drawn to the framework of law, its emphasis on order, justice, and the protection of individual rights. It's a world of logic and reason, a place where I can indulge my analytical mind and grapple with complex issues that have the power to shape society.

I'm not sure where this legal journey will lead, but I'm embracing the ride with open arms. It's an opportunity to expand my horizons, challenge my perspectives, and perhaps even make a positive impact on the world around me.

So, here's to the accidental law student, the 47-year-old with a newfound passion for legal intricacies, the man who's rediscovering the joy of learning and the thrill of intellectual exploration. It's never too late to embark on a new adventure, to challenge yourself, and to embrace the unexpected twists and turns that life throws our way.

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The 5 Secrets to Creating Animated Explainer Videos That Engage and Convert

Animated explainer videos are a popular tool for businesses and organizations to communicate complex ideas and information to their target audiences. These videos are designed to be visually engaging, informative, and entertaining, making them a powerful tool for increasing engagement, building brand awareness, and driving conversions.

Creating a successful animated explainer video, however, requires careful planning and attention to detail. In this article, we'll explore some of the secrets to creating an effective animated explainer video that can help you achieve your marketing and communication goals.

  1. Start with a clear and concise message

The first step to creating a successful animated explainer video is to have a clear and concise message that you want to convey to your audience. Whether you're promoting a new product or service, explaining a complex idea or concept, or trying to raise awareness about a social issue, it's important to have a clear understanding of what you want your audience to take away from your video.

To ensure your message is clear and concise, start by identifying your key points and organizing them into a logical sequence. Write a script that is short, simple, and to the point, and avoid using jargon or technical language that might confuse or alienate your audience.

  1. Use visuals to reinforce your message

Visuals are a powerful tool for reinforcing your message and helping your audience understand complex ideas and concepts. Animated explainer videos, in particular, are well-suited to visual storytelling because they allow you to create engaging and dynamic visuals that can help your audience better understand your message.

When creating your animated explainer video, use visuals that are clear, engaging, and relevant to your message. Avoid using too many visuals or distracting animations that might overwhelm your audience, and make sure your visuals are consistent with your brand and messaging.

  1. Use music and sound effects to enhance the viewing experience

Music and sound effects can be used to enhance the viewing experience of your animated explainer video, creating a more engaging and memorable experience for your audience. Choose music that is appropriate for your brand and message, and that helps reinforce the tone and mood of your video.

Sound effects can also be used to add emphasis and clarity to your message, such as using a sound effect to highlight a key point or to create a transition between scenes. Be sure to use sound effects sparingly, however, and only when they enhance the viewing experience.

  1. Keep it short and sweet

The attention span of viewers is notoriously short, so it's important to keep your animated explainer video short and to the point. Most successful animated explainer videos are between one and three minutes in length, with a clear and concise message that is easy to understand.

When creating your video, focus on your key points and use visuals and storytelling techniques to engage your audience and hold their attention. Avoid using filler content or unnecessary information that might distract from your message, and keep the pace of your video consistent to avoid losing your audience's attention.

  1. Test and optimize your video for maximum impact

Once you've created your animated explainer video, it's important to test and optimize it for maximum impact. Share your video with a small group of testers and gather feedback on the effectiveness of your message, visuals, and overall viewing experience.

Use this feedback to make improvements and optimize your video for maximum impact. Consider A/B testing different versions of your video to see which performs better, and use analytics tools to track engagement and conversions to ensure your video is meeting your goals.

In conclusion, creating a successful animated explainer video requires careful planning, attention to detail, and a focus on delivering a clear and concise message. By following these tips and secrets to success, you can create an animated explainer video that engages your audience, reinforces your brand, and drives conversions.

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The Secret to Engaging Brand Storytelling? Animated 2D Characters and Illustrations

Brand storytelling is a powerful marketing technique that involves using a narrative to communicate a brand's values, mission, and personality. A well-told brand story can create an emotional connection between the brand and its audience, and can help to differentiate the brand from its competitors. There are many ways to tell a brand story, but one effective method is through the use of 2D animated characters and illustrations. In this article, we'll explore the advantages of 2D animated characters and illustrations over whiteboard style explanations for brand storytelling.

Advantages of 2D Animated Characters and Illustrations

Visual Appeal
One of the biggest advantages of 2D animated characters and illustrations is their visual appeal. 2D animation and illustrations are colorful, engaging, and fun to watch. They can capture the attention of viewers and hold it for longer periods of time. In contrast, whiteboard style explanations can be visually monotonous, with their simple black and white drawings and limited animation. They may not be as engaging or memorable for viewers.

Flexibility
2D animated characters and illustrations offer a high level of flexibility when it comes to storytelling. They can be used to tell any kind of story, from humorous to serious, and can be customized to fit the brand's personality and tone. They can also be used to showcase products and services in a creative and engaging way. In contrast, whiteboard style explanations are limited in terms of their storytelling capabilities. They may not be as effective at conveying a brand's personality or tone, and may not be as flexible in terms of their creative use.

Emotional Connection
Another advantage of 2D animated characters and illustrations is their ability to create an emotional connection with the audience. Animated characters and illustrations can be used to create relatable and likable characters that viewers can identify with. They can also be used to evoke emotions such as joy, sadness, or empathy. This emotional connection can help to strengthen the bond between the brand and its audience. Whiteboard style explanations, on the other hand, may not be as effective at creating an emotional connection with the audience.

Brand Recognition
2D animated characters and illustrations can also be used to enhance brand recognition. By creating unique and memorable characters and illustrations, brands can create a visual identity that sets them apart from their competitors. This visual identity can be used consistently across all marketing materials, helping to reinforce the brand's message and values. Whiteboard style explanations may not be as effective at enhancing brand recognition, as they may not be as visually distinctive or memorable.

 

2D animated characters and illustrations offer many advantages over whiteboard style explanations when it comes to brand storytelling. They are visually appealing, flexible, and effective at creating an emotional connection with the audience. They can also be used to enhance brand recognition and create a visual identity that sets the brand apart from its competitors. If you're looking to tell a compelling brand story, consider using 2D animated characters and illustrations to bring your story to life.

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  Tags #brandstorytelling #2danimation #illustration #marketing #visualappeal #flexibility #emotionalconnection #brandrecognition #differentiation #contentmarketing #digitalmarketing #videomarketing

CHOOSING THE RIGHT PROVIDER FOR YOUR NEXT ANIMATED EXPLAINER VIDEO

Animated explainer videos can be a powerful tool for businesses and organizations that want to communicate complex ideas or products in a simple and engaging way. However, finding a good provider for animated explainer videos can be a challenge, as the quality of these videos can vary greatly from one provider to the next. To ensure that you find a good provider for your animated explainer videos, consider the following tips:

  1. Look for Experience and Expertise: When searching for a provider for your animated explainer videos, look for a company or individual with a proven track record of producing high-quality explainer videos. The best providers will have extensive experience in creating animated explainer videos, and will have a portfolio of work that you can review to see the quality of their work.
  2. Check for High-Quality Design and Animation: A good provider for your animated explainer video will have a strong focus on design and animation. Look for a provider that offers high-quality graphics, animation, and storytelling, and who is able to create an explainer video that is both visually engaging and effective in communicating your message.
  3. Look for a Provider That Offers Customization: A good provider for your animated explainer video will offer customization options to help you create a unique and memorable explainer video that truly reflects your brand. Look for a provider that offers a range of customization options, including custom graphics, animation styles, and narration, to help you create an explainer video that truly stands out.
  4. Choose a Provider with Strong Communication Skills: The best providers for animated explainer videos will have strong communication skills, and will be able to effectively communicate with you throughout the video production process. Look for a provider who is easy to work with, who listens to your needs, and who is able to provide clear and effective feedback throughout the process.
  5. Consider Cost and Timelines: Finally, when choosing a provider for your animated explainer video, consider cost and timelines. Look for a provider who offers competitive pricing and who can deliver your explainer video on time and within your budget. Additionally, look for a provider who is able to provide you with a detailed timeline for the video production process, so you can plan accordingly.

By considering these tips, you can find a good provider for your animated explainer video who is able to produce a high-quality, engaging, and effective explainer video that truly reflects your brand. Whether you're promoting a new product, explaining a complex concept, or just looking for a fun and engaging way to communicate with your audience, a well-produced animated explainer video can be a valuable investment for your business or organization.

 

 

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  Tags #animatedexplainervideo #videomarketing #animation #branding #marketing #advertising #promotionalvideo #explainervideo #marketingvideo #videoproduction #storytelling #visualcommunication #brandstorytelling #motiongraphics #videoad

Types of Explainer Videos That Still Work In 2023

Explainer videos are a powerful tool for businesses, organizations, and individuals who want to communicate complex ideas, products, or services in a simple and engaging way. However, not all explainer videos are created equal. There are several different types of explainer videos, each with its own unique strengths and limitations. In this article, we'll explore the most common types of explainer videos, and help you determine which type is right for your needs.

Animated Explainer Videos: Animated explainer videos are the most popular type of explainer video, and for good reason. They use animation, graphics, and storytelling to create a fun and engaging way to explain complex concepts or products. Animated explainer videos can be used to explain everything from a new software application to a business process, and are an excellent choice for businesses that want to reach a wide audience.

Live-Action Explainer Videos: Live-action explainer videos are another popular type of explainer video that use real-life actors and footage to communicate complex ideas or products. This type of explainer video is ideal for businesses that want to create a more personal connection with their audience, and can be used to showcase real-life use cases and benefits.

Whiteboard Explainer Videos: Whiteboard explainer videos use a hand-drawn animation style to explain complex concepts in a simple and engaging way. This type of explainer video is often used to explain complex products or ideas in a visual and memorable way, and is ideal for businesses that want to engage their audience in a creative and unique way.

Screencast Explainer Videos: Screencast explainer videos are an excellent choice for businesses that want to demonstrate how to use a software application or technology product. They use screen recording and voice-over narration to show step-by-step how to use a product, making them an ideal choice for software or technology businesses that want to help their users get the most out of their products.

Infographic Explainer Videos: Infographic explainer videos use a combination of animation, graphics, and narration to explain complex concepts in a visual and memorable way. This type of explainer video is often used to explain data-driven concepts, such as market trends or consumer behavior, and is ideal for businesses that want to present data in a visual and engaging way.

In conclusion, there are several different types of explainer videos, each with its own unique strengths and limitations. When deciding which type of explainer video to use, it's important to consider your target audience, the message you want to convey, and the resources you have available. By carefully considering these factors, you can choose the type of explainer video that best meets your needs and effectively communicates your message to your target audience.

 

 

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  Tags #animatedexplainervideo #videomarketing #animation #branding #marketing #advertising #promotionalvideo #explainervideo #marketingvideo #videoproduction #storytelling #visualcommunication #brandstorytelling #motiongraphics #videoad

Animated Explainer Videos Are Still The Way to Go

Animated explainer videos are still essential to any website, app, or SaaS because they provide a quick, engaging, and easy-to-understand way to explain complex concepts, products, or services. They can effectively capture the attention of the target audience and provide a visual representation of the message, making it easier for them to comprehend and retain the information.

Animated explainer videos can also increase user engagement and reduce bounce rates, as they offer a dynamic and interactive experience that can keep users on a website or app for longer. They can also be used to showcase a product or service's unique features, benefits, and differentiators, helping to build trust and credibility with potential customers.

In addition, animated explainer videos can be used in a variety of marketing channels, including websites, social media, and email campaigns, making them a versatile tool for businesses to reach their target audience. They can also be easily shared and passed along, helping to increase brand awareness and drive more traffic to a website, app, or SaaS.

In conclusion, animated explainer videos are a valuable asset to any website, app, or SaaS, as they provide an engaging and easy-to-understand way to communicate complex concepts and ideas, increase user engagement, and drive more traffic and conversions.

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Cloud HQ delivers and why you should get it running with your Gmail ASAP!

Cloud computing has revolutionized the way we store, access, and manage data, and CloudHQ is a leading cloud-based platform that provides businesses with a simple, yet powerful solution for all their data management needs.

At its core, CloudHQ is a cloud-to-cloud backup and synchronization tool that enables users to backup, synchronize, and integrate their data across multiple cloud services. This means that businesses can easily store, access, and manage their data in one central location, without having to worry about losing data or losing access to it.

One of the key benefits of using CloudHQ is its ability to integrate with a wide range of cloud services, including Google Drive, Dropbox, Box, OneDrive, and more. This means that businesses can easily store and access their data in the cloud service of their choice, and access it from anywhere with an internet connection.

Another important benefit of using CloudHQ is its ability to provide real-time data synchronization, which ensures that all data is up-to-date and in sync across all platforms. This is especially important for businesses that rely on multiple cloud services for different tasks, as it eliminates the risk of data loss or inconsistency.

CloudHQ also offers a number of advanced features that make it an ideal solution for businesses of all sizes. For example, businesses can set up automated backups to ensure that their data is protected, and they can easily restore their data if needed. Additionally, CloudHQ offers robust security features that ensure that all data is protected, including two-factor authentication, encryption, and more.

Finally, CloudHQ offers a number of pricing options that make it accessible for businesses of all sizes, including free and paid plans. This means that businesses can choose the plan that best fits their needs, and easily scale up or down as needed.

In conclusion, CloudHQ is a powerful and user-friendly cloud-based platform that provides businesses with a simple solution for all their data management needs. With its ability to integrate with multiple cloud services, provide real-time data synchronization, and offer advanced security features, CloudHQ is an ideal solution for businesses of all sizes. So if you're looking for a powerful and affordable cloud solution, look no further than CloudHQ.

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Keeping this blog moving.

I have not paid too much focus on my website's activities for years as the explainer video stuff was/is just too consuming to have extra moments to jot down thoughts (I thought that was what Facebook was for). But now that I just redesigned the site again, I thought it best to keep track of activities and keep the wheels turning on this part of the site.

So yeah. Here's my latest creation for Ecobuild Solutions in Australia. 

I started out in 2D with just a bit of 3D on this. But as comments exchanged between me and client, I started to go full out on the 3D. However, since I started with just regular 2D layers to build my 3D stuff in After Effects, I ended up making all the 3D stuff with just regular AE shapes and solid layers. Yes, even the screws! Activated raytracing at the end and voila!

<CLICK HERE TO WATCH THE VIDEO> The video is set to be played only on YouTube.

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It took me 7 years to post this :)

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